Testimonials

"Danielle is so much more than a qualitative researcher.  She's a true strategist.

Yes, she knows how to craft a screener that finds just the right respondents. And sure, she can develop a discussion guide that gets to the heart of the business issues at hand.  And without a doubt, she creates the rapport with consumers that enables them to tell the real truth...not just what they think she wants to hear.  

The magic comes in what happens next.  

Danielle's ability to see beyond is what sets her apart from other researchers I know.  She is not someone who merely reports what she hears.  She looks for patterns; she diagnoses word choice; she reads body language; she hears what's NOT said as much as what IS said.  She provides a truly penetrating analysis that helps her clients not just learn WHAT they have asked her to learn....but WHY.  Her findings are action-oriented, practical and business-minded.  She is a true thought partner to her clients - willing to dig in to understand the business realities and category dynamics at play so that her findings have context.  And, she's brave.  She's willing to challenge our conventions and push back when we are caught in old paradigms or limited thinking.  She brings a fresh perspective that always opens up new ideas, possibilities and solutions.  

Danielle is the first researcher I call for the really juicy projects and she's someone I always want at the table when big strategic decisions are being made.

Said simply....best in class."

-Julie Halpin Anderson, President Next Step Strategic Services

“Danielle was a great partner for us. Smart, thoughtful, proactive and a great moderator. She provided additional thinking to help us deliver quality insights and went the extra mile to make sure we were getting actionable work.’

-Y2 ANALYTICS FOR TOMS SHOES

"Danielle has been working to uncover insights and direct strategy for us for over 6 years. Her ability to learn and understand the category, apply our business objectives, and keep the nuances of industry regulation in frame, have been crucial to her value. Her skills at moderating and developing research methodology are best in class, but it is her ability to leverage the unique insights she uncovers into strategic action that drive our longstanding relationship with her."

-Allison Engman, CMO Biolife Plasma, Inc.