“Let’s circle back on that.” “Let’s touch base offline.” “Agility is key here.” We have to be willing to pivot.” We hear these phrases everyday in our conference calls and watch them bounce around in our inbox.

But what does it really mean to ‘pivot’?

If nothing else we have learned this year that being able to pivot is crucial to growing your business in today’s economy. When everything we know to be true about the consumer marketplace shifts under the tectonic plates of a pandemic, we look for direction on what to do next.

2020 knocked my family on our collective butts. Between the shift in dynamics where both parents who typically travel for work, were suddenly homebound, and two children who normally head off on the schoolbus in the morning to learn, socialize and exhaust themselves, we found ourselves facing a very different life. The way we structured our decision making in every category of our lives was rearranged.