Translating what your target consumers say, to a language that helps you understand what they really mean and how they really feel.

 

Creative Qualitative:

Research is a combination of Art and Science

 
EthnographiesSo much of our identity is wrapped up in the space we call home. We are mindful of the paint colors we choose, we are inclined to tidy up before we share… Read More

Ethnographies

So much of our identity is wrapped up in the space we call home. We are mindful of the paint colors we choose, we are inclined to tidy up before we share… Read More

In-depth Interviews One on one conversations have the capability to unearth insights that can shift a campaign strategy. Bringing intention and mindful listening… Read More

In-depth Interviews 

One on one conversations have the capability to unearth insights that can shift a campaign strategy. Bringing intention and mindful listening… Read More

Virtual ConnectionFinding new and interesting ways to conduct web-based research has been part of my practice, long before the pandemic made it commonplace… Read More

Virtual Connection

Finding new and interesting ways to conduct web-based research has been part of my practice, long before the pandemic made it commonplace… Read More

 
Focus Groups Focus groups have always been the backbone of market research. I have learned that being with a group of strangers who hold a specific commonality… Read More

Focus Groups 

Focus groups have always been the backbone of market research. I have learned that being with a group of strangers who hold a specific commonality… Read More

Friendship PairsWhen a relaxed air of comfort and familiarity are crucial to the objectives of the research, friendship pairs can unlock insights that would otherwise… Read More

Friendship Pairs

When a relaxed air of comfort and familiarity are crucial to the objectives of the research, friendship pairs can unlock insights that would otherwise… Read More

Shop-A-Longs “Why do you by Brand X and not Brand Y?” is a question I have taken on many years in my work. What I have come to understand is the multitude of factors… Read More

Shop-A-Longs 

“Why do you by Brand X and not Brand Y?” is a question I have taken on many years in my work. What I have come to understand is the multitude of factors… Read More

 
 
Art-therapy InvestigationThe idea to incorporate art into my consumer insight practice came initially from personal experience. Allowing my mind to play in a safe space… Read More

Art-therapy Investigation

The idea to incorporate art into my consumer insight practice came initially from personal experience. Allowing my mind to play in a safe space… Read More

 
 

We have had the privilege of working with wonderful clients ranging from the familiar names of global icons to family start-ups.

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Recent Blog Posts

Blog
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When Corporate Jargon Holds the Key: Research Can Help you “Pivot.”

“Let’s circle back on that.” “Let’s touch base offline.” “Agility is key here.” We have to be willing to pivot.” We hear these phrases everyday in our conference calls and watch them bounce around in our inbox.

But what does it really mean to ‘pivot’?

If nothing else we have learned this year that being able to pivot is crucial to growing your business in today’s economy. When everything we know to be true about the consumer marketplace shifts under the tectonic plates of a pandemic, we look for direction on what to do next.

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Purchasing on a Prayer: Consumer Insight in a Global Pandemic

2020 knocked my family on our collective butts. Between the shift in dynamics where both parents who typically travel for work, were suddenly homebound, and two children who normally head off on the schoolbus in the morning to learn, socialize and exhaust themselves, we found ourselves facing a very different life. The way we structured our decision making in every category of our lives was rearranged.

Read More →